SUBJECT: Home Biz Time And Money Savers Lesson 8 of : More Ideas To Save Money

Hi {!firstname_fix},

The bottom line here is to remember the formula
for determining profit; Income  Expenses =
Profit.

 Idea #3: Dont spend unnecessary advertising
dollars. So many times new entrepreneurs will
start out running PPC advertising with absolute
abandon. They will choose every single key word
and phrase possible and then let the PPC
advertisements run 24/7. This is a huge waste of
advertising dollars.

You need to learn to read the statistics that are
provided to you by search engines and gear your
advertisements to only appear in search results
under very controlled circumstances and only
during specific hours. It isnt hard to run up a
PPC bill of several thousand dollars in a very
short period of time and not make a single sale
in the process. 

 Idea #4: Take full advantage of free
advertising to build your business and your
credibility. There are free ways to advertise
that are almost as effective as PPC advertising
and paid-for advertising in E-zines and
newsletters. Some of these free advertising
methods are:

1. Write E-books and articles and submit them to
E-book repositories and article banks for others
to use free of charge. (These articles and
E-books are accompanied by your resource box and
includes your name and your website address.)

2. Post to blogs and forums that are related to
the products and services that you sell. You post
above a signature that includes your name and
your website address.

3. A banner exchange with another website owner
who promotes products and services that are
complimentary to the products and services you
sell is yet another method of free advertising.

4. Build a long and impressive opt-in list. Email
advertising is free but you need the recipients
permission to send advertising emails.

5. Learn to make your email advertisements viral.
There are a great many techniques that can be
used to encourage the recipients of your
advertising emails to share them with friends and
family. 

 Idea #5: Sign up with a good flat-rate long
distance telephone service. The internet is a
worldwide place of business and it isnt hard to
run up a long distance bill of several thousand
dollars pretty quickly. A flat-rate long distance
telephone service can save you a lot of money
over time. 

Its great to increase income when you can but
you can always find ways to decrease expenses if
you look for them. When you spend less, you make
more and that will blow your competitors away! 

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and work your own hours without a boss, check out
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To your success, 
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